With more customers using mobile devices than ever before to make purchasing decisions, it’s crucial you have an Instagram strategy for your business. More followers equals more business, after all – or at least an increase in brand awareness. But sometimes it’s not as easy as uploading a daily photo and crossing your fingers. Successful business Instagram’s flourish by conducting research, making educated posting choices, and following concrete Instagram strategies.
Step #1: Determine Your Audience
The audience you’re targeting with your business Instagram strategies may or may not be the same as your website. Making this differentiation might mean changing your current content strategy. For example, if your website is built to target an older crowd, such as for a business that fits people for dentures, you can still generate a buzz amongst the younger Instagram crowd using posts about dental health in general.
You’ll need to understand the Instagram audience as a whole, and then separate your individual audience based on which demographic is most likely to be interested. Pitching your idea or product to the wrong crowd won’t generate site traffic or increase conversions, but spreading your profile through the right audience can do both of those and more.
Step #2: Understand How Instagram Differs from Other Social Media Platforms
Instagram is based around taking photos and instantly sharing them with friends. This opens the floor for a more relaxed, spontaneous atmosphere in which consumers are mainly looking for a business to entertain them or make them happy, not push sales or talk numbers. For business owners, this means channeling your Instagram strategies toward objectives such as:
• Connecting with customers by posting relevant photos
• Interacting with customers through likes and comments
• Thanking supporters and current customers
• Showcasing your staff
• Entertaining customers with your business’s down-to-earth side
• Sharing exciting company news
• Showing you care about your community
• Creating a personality for your business that customers can love
Unlike a company website, your Instagram isn’t the place to constantly talk about yourself – it’s a space dedicated to the customer, and what you can do for them. If you’re not putting the customer first, they will be quick to unfollow your company or stop engaging with the brand.
The most important difference between Instagram and other social media sites is that it’s based solely on photos, with no opportunity to post long blurbs or update your status. This means your company needs to become experts at using hashtags and coming up with riveting captions. There are hashtag analytics that come into play here, but if you don’t understand what you’re looking at, you’d do best to enlist the help of an expert.
Step #3: Leave Nothing to Chance with your Instagram Strategies
Don’t let anyone fool you into thinking they magically acquired a large Instagram following overnight – behind every successful Insta is a clever business with a few tricks up its sleeve. The people who discover the greatest increase in Instagram followers are those who sought help from websites such as Influx Social. Not websites that inflate your profile with fake accounts – sites that give you honest help toward growing your following. Influx Social has the tools you need to create an effective Instagram strategy for brands and can help you understand hashtag analytics, user profiling, and other necessary elements to making your business Insta a hit.